FMCD
The FMCD (Fast-Moving Consumer Durables) industry forms a vital part of the global economy, providing products that enhance convenience, comfort, and lifestyle. Unlike FMCG (Fast-Moving Consumer Goods) which are consumed quickly, FMCD products are long-lasting, offering durability and sustained value for consumers. This sector includes a broad range of goods — from home appliances and electronics to personal gadgets and industrial equipment — all designed to make life smarter, faster, and more efficient.
Driven by innovation, technology, and changing consumer preferences, the FMCD industry continues to expand, offering high-quality products that combine performance with style.
The FMCD segment includes products that are purchased less frequently but used for extended periods. These items are characterized by high involvement buying decisions, brand loyalty, and technological evolution.
Key Categories Include:
Home Appliances: Refrigerators, washing machines, air conditioners, and kitchen equipment.
Consumer Electronics: Televisions, laptops, audio systems, and smart devices.
Lighting and Electricals: LED lights, fans, switches, and wiring devices.
Personal Gadgets: Smartwatches, grooming kits, and digital accessories.
Industrial Durables: Power tools, machinery, and electrical equipment for commercial use.